Japan Visitor Spending

Published national per-visitor spending in nominal JPY, with quarterly trends and spending categories from the JTA consumption survey.

Latest published figures

2025 Q4: National per-visitor spending 215,755 JPY per visitor.

Source-period coverage: 2025-Q1 – 2025-Q4; 4 quarters. Source publication/update timestamp unavailable.

National per-visitor spending · JPY per visitor · oldest to latest; exact values in table
215,75502025 Q1: 207,928 JPY per visitor2025 Q2: 213,926 JPY per visitor2025 Q3: 199,852 JPY per visitor2025 Q4: 215,755 JPY per visitor2025 Q12025 Q4
Japan Visitor Spending: 2025-Q1 – 2025-Q4; 4 quarters
Source periodNational per-visitor spending (JPY per visitor)Accommodation (JPY per visitor, package allocation included)Food and drink (JPY per visitor, package allocation included)Transport (JPY per visitor, package allocation included)Entertainment (JPY per visitor, package allocation included)Shopping (JPY per visitor, package allocation included)Other (JPY per visitor, package allocation included)
2025 Q1207,92874,94849,85922,21410,43465,157189
2025 Q2213,92691,48249,84424,1089,79961,222261
2025 Q3199,85280,93151,03621,79510,93955,41955
2025 Q4215,75588,21750,20223,48310,07562,35746

Coverage and limitations

Methodology and attribution

Published national Total per-visitor expenditure in nominal JPY, not total tourism receipts. Nationality means are never summed or unweighted-averaged. Categories come from JTA reference table 2, which includes allocated package-tour costs; the headline mean uses the main spending table, which excludes that allocation where recorded. Category figures therefore are not additive shares of the headline mean and are never used to derive it. Annual observations are separate survey means, not derived from quarters. Only JTA source labels matching the stored year and quarter are eligible; missing categories stay unavailable. Stored observations may be preliminary or revised, not necessarily the latest publisher release.

Source: Japan Tourism Agency Consumption Survey. HotelInsight has selected and presented published national means; this is not a JTA publication. Public Data License 1.0 (PDL1.0); attribution and editing notice provided. No raw redistribution.

Source: Japan Tourism Agency (JTA), Consumption Survey. Publication review: 2026-10-04 (not a source update date).

Entitled detail

Up to 240 nationality spending rows within the published preview periods, in nominal JPY per visitor. Report entitlement is required. This is bounded available detail, not complete history.

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