Japan Sep 2024: 5.75M International Visitors
Japan welcomed 5.75M international visitors in Sep 2024. Asia Total led with 2.27M arrivals. Full market breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Japan, Visitor Arrivals, JNTO, Sep 2024, series:jnto-inbound
- Japan received 5.75M international visitors in Sep 2024.
- Asia Total was the top source market at 2.27M visitors.
- Korea and China ranked 2nd and 3rd with 657K and 652K arrivals respectively.
- China (all markets combined) contributed 652K visitors (11.3% share).
- Revenue managers should anticipate demand peaks from key source markets and adjust pricing strategies and channel mix accordingly.
Japan welcomed 5.75M international visitors in Sep 2024, according to data from the Japan National Tourism Organization (JNTO). Asia Total led all source markets with 2.27M arrivals, followed by Korea at 657K and China at 652K.
Sep 2024 Source Market Breakdown
- Asia Total: 2.27M visitors
- Korea: 657K visitors
- China: 652K visitors
- Taiwan: 471K visitors
- North America Total: 259K visitors
- Europe Total: 225K visitors
- U.S.A.: 192K visitors
- Hong Kong: 170K visitors
Monthly Visitor Trend
Trend data will expand as more historical months are published.
Revenue Strategy Insights
- Demand forecasting: Asia Total and Korea visitors show distinct booking-window patterns — Korean and Taiwanese travellers book 2–4 weeks ahead, while Western long-haul guests book 8–12 weeks out
- Rate strategy by segment: Southeast Asian FIT travellers are highly price-sensitive during shoulder periods; Chinese group travellers respond to package deals; Western guests drive premium room-type upsell
- Channel mix: Korean, Taiwanese, and Chinese guests book heavily via regional OTAs (Klook, Trip.com, Ctrip) while Australian, American, and European guests prefer global GDS and direct channels
Data sourced from the Japan National Tourism Organization (JNTO).