JNTO Japan Inbound Monthly Series

Monthly deep-dives into Japan's inbound tourism figures, sourced from Japan National Tourism Organization (JNTO) data. Each report covers arrivals by market, year-on-year trends, and revenue management implications.

Posts in This Series

• Japan Inbound Tourism April 2026: First YoY Decline in Three Months as China Drops 56.8% — Korea and Taiwan Hit April Records (2026-05-21) — Japan welcomed 3,692,200 visitors in April 2026 (−5.5% YoY) — the first monthly decline in three months. China fell 56.8%, while South Korea (+21.7%) and Taiwan (+19.7%) set all-time April records. What this means for Japan hotel operators.
• Japan Inbound Tourism March 2026: Record 3.62 Million Visitors as Korea, Taiwan, and Western Markets Surge (2026-04-15) — Japan hit its highest-ever March arrival figure in 2026 with 3,618,900 visitors (+3.5% YoY). South Korea, Taiwan, and seven other markets set all-time records. China fell 55.9%. Revenue management implications for Japan hotel operators.
• Japan Feb 2026: Record 3.47M Visitors Despite China Boycott, Korea and Taiwan Surge (2026-03-19) — Japan set a new February record with 3,466,700 visitors (+6.4% YoY) despite China arrivals collapsing 45.2% following PM Takaichi's Taiwan comments. South Korea and Taiwan more than filled the gap. Full market breakdown and revenue strategy.
• Japan January 2026: 3.6M Visitors but China Arrivals Crash -60% Year-on-Year (2026-02-20) — Japan recorded 3.60 million visitors in January 2026, but the headline masks a critical story: Chinese arrivals collapsed -60.7% YoY from 981K to 385K. We break down the data and what it means for hotel revenue strategy.
• Japan Dec 2025: 3.50M International Visitors, -49.9% YoY (2026-01-22) — Japan welcomed 3.50M international visitors in Dec 2025, -49.9% year-on-year. Korea led with 974K arrivals. Full market breakdown and hotel revenue strategy.
• Japan Nov 2025: 7.06M International Visitors, +10.5% YoY (2025-12-19) — Japan welcomed 7.06M international visitors in Nov 2025, +10.5% year-on-year. Asia Total led with 2.72M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Oct 2025: 7.81M International Visitors, +17.7% YoY (2025-11-20) — Japan welcomed 7.81M international visitors in Oct 2025, +17.7% year-on-year. Asia Total led with 2.93M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Sep 2025: 6.56M International Visitors, +13.9% YoY (2025-10-22) — Japan welcomed 6.56M international visitors in Sep 2025, +13.9% year-on-year. Asia Total led with 2.50M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Aug 2025: 6.87M International Visitors (2025-09-19) — Japan welcomed 6.87M international visitors in Aug 2025. Asia Total led with 2.83M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Jul 2025: 6.89M International Visitors (2025-08-20) — Japan welcomed 6.89M international visitors in Jul 2025. Asia Total led with 2.75M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Jun 2025: 6.77M International Visitors (2025-07-22) — Japan welcomed 6.77M international visitors in Jun 2025. Asia Total led with 2.68M arrivals. Full market breakdown and hotel revenue strategy.
• Japan May 2025: 7.40M International Visitors (2025-06-19) — Japan welcomed 7.40M international visitors in May 2025. Asia Total led with 2.88M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Apr 2025: 7.81M International Visitors (2025-05-20) — Japan welcomed 7.81M international visitors in Apr 2025. Asia Total led with 2.92M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Mar 2025: 7.05M International Visitors (2025-04-17) — Japan welcomed 7.05M international visitors in Mar 2025. Asia Total led with 2.65M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Feb 2025: 6.52M International Visitors (2025-03-19) — Japan welcomed 6.52M international visitors in Feb 2025. Asia Total led with 2.74M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Jan 2025: 7.57M International Visitors (2025-02-20) — Japan welcomed 7.57M international visitors in Jan 2025. Asia Total led with 3.26M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Dec 2024: 6.99M International Visitors (2025-01-22) — Japan welcomed 6.99M international visitors in Dec 2024. Asia Total led with 2.90M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Nov 2024: 6.39M International Visitors (2024-12-19) — Japan welcomed 6.39M international visitors in Nov 2024. Asia Total led with 2.56M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Oct 2024: 6.64M International Visitors (2024-11-21) — Japan welcomed 6.64M international visitors in Oct 2024. Asia Total led with 2.52M arrivals. Full market breakdown and hotel revenue strategy.
• Japan Sep 2024: 5.75M International Visitors (2024-10-22) — Japan welcomed 5.75M international visitors in Sep 2024. Asia Total led with 2.27M arrivals. Full market breakdown and hotel revenue strategy.

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