JNTO Japan Inbound Monthly Series

Monthly deep-dives into Japan's inbound tourism figures, sourced from Japan National Tourism Organization (JNTO) data. Each report covers arrivals by market, year-on-year trends, and revenue management implications.

This archive contains 3 evidence-backed reports. Start with the latest period; reports are ordered by completeness and recency. Across the archive, each edition tracks period changes, source-market movements, and practical hotel demand implications.

Methodology and context: compare the monthly reports with Hotelinsight market coverage and primary data sources.

Posts in This Series

• Japan January 2026: 3.6M Visitors but China Arrivals Crash -60% Year-on-Year (2026-08-09) — Japan recorded 3.60 million visitors in January 2026, but the headline masks a critical story: Chinese arrivals collapsed -60.7% YoY from 981K to 385K. We break down the data and what it means for hotel revenue strategy.
• Japan Inbound Tourism April 2026: First YoY Decline in Three Months as China Drops 56.8% — Korea and Taiwan Hit April Records (2026-08-09) — Japan welcomed 3,692,200 visitors in April 2026 (−5.5% YoY) — the first monthly decline in three months. China fell 56.8%, while South Korea (+21.7%) and Taiwan (+19.7%) set all-time April records. What this means for Japan hotel operators.
• Japan Inbound Tourism March 2026: Record 3.62 Million Visitors as Korea, Taiwan, and Western Markets Surge (2026-08-09) — Japan hit its highest-ever March arrival figure in 2026 with 3,618,900 visitors (+3.5% YoY). South Korea, Taiwan, and seven other markets set all-time records. China fell 55.9%. Revenue management implications for Japan hotel operators.

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