Japan Oct 2024: 6.64M International Visitors
Japan welcomed 6.64M international visitors in Oct 2024. Asia Total led with 2.52M arrivals. Full market breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Japan, Visitor Arrivals, JNTO, Oct 2024, series:jnto-inbound
- Japan received 6.64M international visitors in Oct 2024.
- Asia Total was the top source market at 2.52M visitors.
- Korea and China ranked 2nd and 3rd with 732K and 583K arrivals respectively.
- China (all markets combined) contributed 583K visitors (8.8% share).
- Revenue managers should anticipate demand peaks from key source markets and adjust pricing strategies and channel mix accordingly.
Japan welcomed 6.64M international visitors in Oct 2024, according to data from the Japan National Tourism Organization (JNTO). Asia Total led all source markets with 2.52M arrivals, followed by Korea at 732K and China at 583K.
Oct 2024 Source Market Breakdown
- Asia Total: 2.52M visitors
- Korea: 732K visitors
- China: 583K visitors
- Taiwan: 479K visitors
- North America Total: 367K visitors
- Europe Total: 300K visitors
- U.S.A.: 278K visitors
- Hong Kong: 199K visitors
Monthly Visitor Trend
Trend data will expand as more historical months are published.
Revenue Strategy Insights
- Demand forecasting: Asia Total and Korea visitors show distinct booking-window patterns — Korean and Taiwanese travellers book 2–4 weeks ahead, while Western long-haul guests book 8–12 weeks out
- Rate strategy by segment: Southeast Asian FIT travellers are highly price-sensitive during shoulder periods; Chinese group travellers respond to package deals; Western guests drive premium room-type upsell
- Channel mix: Korean, Taiwanese, and Chinese guests book heavily via regional OTAs (Klook, Trip.com, Ctrip) while Australian, American, and European guests prefer global GDS and direct channels
Data sourced from the Japan National Tourism Organization (JNTO).