Japan Nov 2024: 6.39M International Visitors
Japan welcomed 6.39M international visitors in Nov 2024. Asia Total led with 2.56M arrivals. Full market breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Japan, Visitor Arrivals, JNTO, Nov 2024, series:jnto-inbound
- Japan received 6.39M international visitors in Nov 2024.
- Asia Total was the top source market at 2.56M visitors.
- Korea and China ranked 2nd and 3rd with 750K and 546K arrivals respectively.
- China (all markets combined) contributed 546K visitors (8.6% share).
- Revenue managers should anticipate demand peaks from key source markets and adjust pricing strategies and channel mix accordingly.
Japan welcomed 6.39M international visitors in Nov 2024, according to data from the Japan National Tourism Organization (JNTO). Asia Total led all source markets with 2.56M arrivals, followed by Korea at 750K and China at 546K.
Nov 2024 Source Market Breakdown
- Asia Total: 2.56M visitors
- Korea: 750K visitors
- China: 546K visitors
- Taiwan: 488K visitors
- North America Total: 310K visitors
- U.S.A.: 247K visitors
- Hong Kong: 227K visitors
- Europe Total: 209K visitors
Monthly Visitor Trend
Trend data will expand as more historical months are published.
Revenue Strategy Insights
- Demand forecasting: Asia Total and Korea visitors show distinct booking-window patterns — Korean and Taiwanese travellers book 2–4 weeks ahead, while Western long-haul guests book 8–12 weeks out
- Rate strategy by segment: Southeast Asian FIT travellers are highly price-sensitive during shoulder periods; Chinese group travellers respond to package deals; Western guests drive premium room-type upsell
- Channel mix: Korean, Taiwanese, and Chinese guests book heavily via regional OTAs (Klook, Trip.com, Ctrip) while Australian, American, and European guests prefer global GDS and direct channels
Data sourced from the Japan National Tourism Organization (JNTO).