Japan Jun 2025: 6.77M International Visitors
Japan welcomed 6.77M international visitors in Jun 2025. Asia Total led with 2.68M arrivals. Full market breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Japan, Visitor Arrivals, JNTO, Jun 2025, series:jnto-inbound
- Japan received 6.77M international visitors in Jun 2025.
- Asia Total was the top source market at 2.68M visitors.
- China and Korea ranked 2nd and 3rd with 798K and 730K arrivals respectively.
- China (all markets combined) contributed 798K visitors (11.8% share).
- Revenue managers should anticipate demand peaks from key source markets and adjust pricing strategies and channel mix accordingly.
Japan welcomed 6.77M international visitors in Jun 2025, according to data from the Japan National Tourism Organization (JNTO). Asia Total led all source markets with 2.68M arrivals, followed by China at 798K and Korea at 730K.
Jun 2025 Source Market Breakdown
- Asia Total: 2.68M visitors
- China: 798K visitors
- Korea: 730K visitors
- Taiwan: 585K visitors
- North America Total: 402K visitors
- U.S.A.: 345K visitors
- Europe Total: 205K visitors
- Hong Kong: 167K visitors
Monthly Visitor Trend
Revenue Strategy Insights
- Demand forecasting: Asia Total and China visitors show distinct booking-window patterns — Korean and Taiwanese travellers book 2–4 weeks ahead, while Western long-haul guests book 8–12 weeks out
- Rate strategy by segment: Southeast Asian FIT travellers are highly price-sensitive during shoulder periods; Chinese group travellers respond to package deals; Western guests drive premium room-type upsell
- Channel mix: Korean, Taiwanese, and Chinese guests book heavily via regional OTAs (Klook, Trip.com, Ctrip) while Australian, American, and European guests prefer global GDS and direct channels
Data sourced from the Japan National Tourism Organization (JNTO).