Japan Apr 2025: 7.81M International Visitors
Japan welcomed 7.81M international visitors in Apr 2025. Asia Total led with 2.92M arrivals. Full market breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Japan, Visitor Arrivals, JNTO, Apr 2025, series:jnto-inbound
- Japan received 7.81M international visitors in Apr 2025.
- Asia Total was the top source market at 2.92M visitors.
- China and Korea ranked 2nd and 3rd with 765K and 722K arrivals respectively.
- China (all markets combined) contributed 765K visitors (9.8% share).
- Revenue managers should anticipate demand peaks from key source markets and adjust pricing strategies and channel mix accordingly.
Japan welcomed 7.81M international visitors in Apr 2025, according to data from the Japan National Tourism Organization (JNTO). Asia Total led all source markets with 2.92M arrivals, followed by China at 765K and Korea at 722K.
Apr 2025 Source Market Breakdown
- Asia Total: 2.92M visitors
- China: 765K visitors
- Korea: 722K visitors
- Taiwan: 538K visitors
- North America Total: 426K visitors
- Europe Total: 405K visitors
- U.S.A.: 328K visitors
- Hong Kong: 264K visitors
Monthly Visitor Trend
Revenue Strategy Insights
- Demand forecasting: Asia Total and China visitors show distinct booking-window patterns — Korean and Taiwanese travellers book 2–4 weeks ahead, while Western long-haul guests book 8–12 weeks out
- Rate strategy by segment: Southeast Asian FIT travellers are highly price-sensitive during shoulder periods; Chinese group travellers respond to package deals; Western guests drive premium room-type upsell
- Channel mix: Korean, Taiwanese, and Chinese guests book heavily via regional OTAs (Klook, Trip.com, Ctrip) while Australian, American, and European guests prefer global GDS and direct channels
Data sourced from the Japan National Tourism Organization (JNTO).