China Outbound Tourism 2025: Vietnam and Malaysia Rise as Japan and Thailand Fall
China's 155M outbound trips in 2025 are back to 2019 levels — but the map has been redrawn. Vietnam surpassed Thailand as China's top SE Asian destination (+44.3% YoY). Malaysia grew +38.8%. Japan crashed -60% after a formal government travel warning on Nov 14, 2025. Thailand fell -32% on safety concerns. Here is the full redistribution story.
· HotelInsight Research · Market Intelligence