Articles tagged "Thailand"

China Outbound Tourism 2025: Vietnam and Malaysia Rise as Japan and Thailand Fall

China's 155M outbound trips in 2025 are back to 2019 levels — but the map has been redrawn. Vietnam surpassed Thailand as China's top SE Asian destination (+44.3% YoY). Malaysia grew +38.8%. Japan crashed -60% after a formal government travel warning on Nov 14, 2025. Thailand fell -32% on safety concerns. Here is the full redistribution story.

2026-08-09 · HotelInsight Research · Market Intelligence

Thailand's 35.5 Million International Arrivals in 2024: Bangkok, Phuket, and Chiang Mai Hotel Market Intelligence

Thailand recorded 35.5 million international arrivals in 2024 — 25.9% above 2023 but 12% below the 2019 peak of 39.8 million. The gap is almost entirely a China story: Chinese visitors at 5.23 million remain 47% below their 2019 peak of 10.99 million. This report analyses Bangkok, Phuket, and Chiang Mai hotel market dynamics, seasonality, nationality mix, and investment positioning.

2026-08-09 · HotelInsight Research · Market Intelligence