Seoul Hotel RevPAR by Star Class: 5-Star Peaks at 342K KRW but Drops 39% by November
KTO's monthly hotel data for Seoul reveals a striking performance gap between star classes. August 2025: 5-star RevPAR 342,275 KRW ($249 USD), Budget RevPAR 67,939 KRW ($49). But by November, 5-star RevPAR collapses 39% to 209,636 KRW while Budget drops only 31%. Budget hotels maintain higher occupancy in shoulder season (83.4% vs 73%). The year-over-year story: 5-star RevPAR grew 13.2% from Aug 2024 to Aug 2025, driven by K-culture premium tourism.
· HotelInsight Research · Market Intelligence