Thailand's 35.5 Million International Arrivals in 2024: Bangkok, Phuket, and Chiang Mai Hotel Market Intelligence
Thailand recorded 35.5 million international arrivals in 2024 — 25.9% above 2023 but 12% below the 2019 peak of 39.8 million. The gap is almost entirely a China story: Chinese visitors at 5.23 million remain 47% below their 2019 peak of 10.99 million. This report analyses Bangkok, Phuket, and Chiang Mai hotel market dynamics, seasonality, nationality mix, and investment positioning.
· HotelInsight Research · Market Intelligence