Japan's 45M+ visitor year saw accommodation's share of inbound spending reach a record 40.1%. UK visitors led at ¥188,063 per trip on accommodation; Vietnam emerges as surprise premium accommodation market at 56% share.
Japan's record 36.9M visitors in 2024 spent ¥203,461 per trip (+5.4% YoY), with accommodation rising to ¥76,743 per visitor. UK, Germany, and France lead; China's accommodation share remains compressed at 28%.
In Japan's first full post-pandemic year, per-visitor spend averaged ¥193,120. European visitors led accommodation spend while South Korean and Taiwanese mass tourism returned, reshaping the market mix.
Japan's partial-year return in 2022 saw inbound visitors spend ¥220,563 per trip on average, with accommodation at 36.3%. Russia and UK topped accommodation spend; European visitors allocated 47–49% of budgets to stays.