Japan Hotel Investment Report 2024: Where Foreign Visitors Sleep — A Prefecture-by-Prefecture Analysis
Japan recorded 92.4 million foreign overnight stays in Tokyo alone in 2024 — up 37.4% year-on-year. This investment report analyses JNTO prefecture-level overnight stay data across all 47 prefectures, full 12 months of 2024, to rank hotel investment opportunities by demand volume, growth momentum, seasonality stability, and nationality mix. Tokyo and Fukuoka lead the risk-adjusted ranking. Gifu (+116%) and Ishikawa (+92%) represent the highest-growth emerging overflow markets.
· HotelInsight Research · Market Intelligence