Germany Stays 15.5 Nights, Korea 3.5: Japan's Length-of-Stay Gap and What It Means for Hotel Revenue
A German visitor to Japan generates 4.4x the room revenue of a Korean visitor — not because of higher nightly rates, but because they stay 4.4x longer. JNTO's 2025 Q4 length-of-stay data reveals a structural split between long-stay Western markets (12–16 nights) and short-stay Northeast Asian markets (3.5–5 nights) that has held stable across 2019, 2023, 2024, and 2025. The strategic implications for demand-mix management are significant.
· HotelInsight Research · Market Intelligence