Tokyo Oct 2025: 4.53M Foreign Overnight Stays — USA Leads, China #2
Tokyo recorded 4.53M foreign overnight stays in October 2025 (-2.2% YoY). USA led with 810K stays, followed by China (672K) and South Korea (294K).
· HotelInsight Research · Market Intelligence
Tags: Tokyo, Japan, Overnight Stays, JNTO, Tourism
- Tokyo recorded 4.53M foreign overnight stays in October 2025, -2.2% year-on-year — reflecting mixed demand dynamics across global source markets.
- South Korea declined to 294K (-14.6% YoY) — the combined effect of Japan boycott sentiment and EXPO 2025 Osaka pulling Korean visitors toward Osaka is evident.
- UK (179K, +12.0% YoY), Germany (131K, +10.3% YoY), and Canada (140K, +0.4% YoY) all grew strongly, signalling continued Western long-haul strength into autumn.
- Western long-haul markets — USA, UK, Australia, Canada — provided stability against regional demand volatility as the weak JPY sustained Japan's price competitiveness.
Tokyo Foreign Overnight Stays: October 2025
Tokyo prefecture recorded 4.53M foreign overnight stays in October 2025, a -2.2% year-on-year decline from 4.63M in October 2024. October's -2.2% YoY decline reflects EXPO 2025 Osaka diversion for Asian short-haul markets, while Western long-haul markets grew strongly.
USA Leads 810K Stays as EXPO 2025 Osaka Diverts Regional Demand
October 2025 generated 4.53M Tokyo foreign overnight stays, a -2.2% YoY decline from October 2024's 4.63M — the only month other than July where Tokyo showed a YoY decline. The EXPO 2025 Osaka effect (October 6-13 saw peak EXPO attendance before its October 13 closure) is the primary structural explanation.
USA led with 810K stays (17.9% share, +1.7% YoY) — the autumn koyo season is increasingly popular with Western travelers, and American visitors showed strong loyalty to Tokyo despite EXPO competition.
China (672K, -3.4% YoY) maintained #3 position as Chinese travelers combined Tokyo and Osaka stops, or chose Osaka-primary itineraries centered on EXPO.
South Korea's 294K stays (-14.6% YoY) represent the clearest EXPO diversion signal — Korean travelers are highly mobile within Japan and quickly rebalanced toward Osaka during EXPO's final weeks.
Western markets thrived: UK (179K, +12.0% YoY), Germany (131K, +10.3% YoY), and France (101K, -9.5% YoY) all contributed to the narrative that Western tourists remain loyal to Tokyo regardless of competing events elsewhere in Japan.
Revenue Management Implications
October's -2.2% total decline, driven by Asian market EXPO diversion, illustrates the importance of source-market diversification. Hotels with heavy Korean, Singaporean, and Hong Kong guest concentrations will have faced October occupancy challenges. The strength of UK, German, and Canadian demand creates pricing opportunities in the mid-price range that these markets occupy — typically 4-star business hotels and design hotels in central Tokyo.
Source Market Snapshot — October 2025
| Market | Stays | YoY |
|---|---|---|
| USA | 810K | +1.7% |
| China | 672K | -3.4% |
| South Korea | 294K | -14.6% |
| Taiwan | 290K | +4.7% |
| Australia | 244K | -7.1% |
| UK | 179K | +12.0% |
| Canada | 140K | +0.4% |
| Germany | 131K | +10.3% |
FAQ
Q: How many foreign visitors stayed overnight in Tokyo in October 2025?
A: Tokyo prefecture recorded 4.53M foreign overnight stays in October 2025, a -2.2% change from October 2024.
Q: Which country sent the most tourists to Tokyo in October 2025?
A: USA led with 810K overnight stays (17.9% of total), followed by China (672K) and South Korea (294K).
Q: How does October 2025 compare to October 2024?
A: Total Tokyo foreign overnight stays declined -2.2% YoY, from 4.63M to 4.53M. October's -2.2% YoY decline reflects EXPO 2025 Osaka diversion for Asian short-haul markets, while Western long-haul markets grew strongly.