Tokyo Mar 2025: 4.41M Foreign Overnight Stays — USA Leads, China #2
Tokyo recorded 4.41M foreign overnight stays in March 2025 (+9.9% YoY). USA led with 915K stays, followed by China (637K) and Taiwan (293K).
· HotelInsight Research · Market Intelligence
Tags: Tokyo, Japan, Overnight Stays, JNTO, Tourism
- Tokyo recorded 4.41M foreign overnight stays in March 2025, +9.9% year-on-year — reflecting continued momentum across global source markets.
- China fell to #2 (637K, +37.1% YoY) as the post-LNY normalization combined with growing Japan boycott sentiment began softening mainland Chinese demand.
- South Korea ranked #4 (276K) and Australia #6 (228K), with Western markets (UK +6.9%, Canada +29.2%) posting strong YoY growth.
- Western long-haul markets — USA, UK, Australia, Canada — were key drivers of broad-based growth as the weak JPY sustained Japan's price competitiveness.
Tokyo Foreign Overnight Stays: March 2025
Tokyo prefecture recorded 4.41M foreign overnight stays in March 2025, a +9.9% year-on-year increase from 4.01M in March 2024. The cherry blossom effect and Western long-haul demand drove +9.9% YoY total growth, with USA claiming the top market position for the first time in 2025.
USA Claims #1 with 915K Stays as Cherry Blossom Season Draws Western Visitors
March 2025 marked the first month of the year where USA overtook China to lead Tokyo overnight stays, with 915K American stays (20.8% share, +26.7% YoY). The cherry blossom (sakura) season — one of Japan's strongest demand catalysts — reliably drives Western long-haul bookings and March 2025 was no exception.
China contributed 637K stays (14.4% share, +37.1% YoY). The YoY decline from 465K in March 2024 reflects structural headwinds: ongoing Japan-China diplomatic tensions, boycott sentiment on mainland social media, and demand redistribution toward Southeast Asian and Middle Eastern destinations.
Taiwan ranked #3 at 293K — strong for a spring month, reflecting the high travel frequency of Taiwanese visitors and their preference for the sakura season.
The total 4.41M stays (+9.9% YoY) was supported by broad-based growth across Western markets: UK (152K, +6.9% YoY), Canada (142K, +29.2% YoY), and Australia (228K).
Revenue Management Implications
March is Tokyo's highest-demand period for Western long-haul guests. Hotels should operate with ADR-maximizing strategies from mid-March (sakura forecast announcement) through early April. The USA's lead position creates a strong case for USD rate parity optimization. Chinese demand softening warrants maintaining Ctrip/Fliggy visibility while not over-indexing on mainland rate-sensitive segments.
Source Market Snapshot — March 2025
| Market | Stays | YoY |
|---|---|---|
| USA | 915K | +26.7% |
| China | 637K | +37.1% |
| Taiwan | 293K | -7.8% |
| South Korea | 276K | -15.9% |
| Australia | 228K | +1.2% |
| UK | 152K | +6.9% |
| Thailand | 149K | +17.0% |
| Canada | 142K | +29.2% |
FAQ
Q: How many foreign visitors stayed overnight in Tokyo in March 2025?
A: Tokyo prefecture recorded 4.41M foreign overnight stays in March 2025, a +9.9% change from March 2024.
Q: Which country sent the most tourists to Tokyo in March 2025?
A: USA led with 915K overnight stays (20.8% of total), followed by China (637K) and Taiwan (293K).
Q: How does March 2025 compare to March 2024?
A: Total Tokyo foreign overnight stays increased +9.9% YoY, from 4.01M to 4.41M. The cherry blossom effect and Western long-haul demand drove +9.9% YoY total growth, with USA claiming the top market position for the first time in 2025.