Tokyo Jul 2025: 3.91M Foreign Overnight Stays — China Leads, USA #2
Tokyo recorded 3.91M foreign overnight stays in July 2025 (-6.6% YoY). China led with 1.02M stays, followed by USA (661K) and Taiwan (336K).
· HotelInsight Research · Market Intelligence
Tags: Tokyo, Japan, Overnight Stays, JNTO, Tourism
- Tokyo recorded 3.91M foreign overnight stays in July 2025, -6.6% year-on-year — reflecting mixed demand dynamics across global source markets.
- South Korea fell sharply to 227K stays (-36.8% YoY) — the Japan boycott effect intensified as Korean social media campaigns peaked in summer 2025.
- USA held #2 at 661K (+10.6% YoY), with Western markets UK and Canada partially offsetting broader demand softening.
- Western long-haul markets — USA, UK, Australia, Canada — provided stability against regional demand volatility as the weak JPY sustained Japan's price competitiveness.
Tokyo Foreign Overnight Stays: July 2025
Tokyo prefecture recorded 3.91M foreign overnight stays in July 2025, a -6.6% year-on-year decline from 4.19M in July 2024. The -6.6% YoY decline is predominantly driven by South Korea's -36.8% collapse due to boycott sentiment, partially offset by China's strong summer showing.
China Reclaims #1 with 1.02M Summer Stays as Total Dips -6.6% YoY
July 2025 marked China's return to the #1 position in Tokyo's source market rankings, with 1.02M overnight stays (26.2% share, -5.5% YoY). Summer is structurally China's strongest Japan outbound travel period, as school summer vacations drive family tourism and the relative absence of competing golden weeks focuses Chinese travel demand on overseas destinations.
The -6.6% YoY decline in total stays (3.91M vs 4.19M in July 2024) is significant and warrants explanation. The primary driver is South Korea's collapse to 227K stays (-36.8% YoY) — a loss of 132K Korean overnight stays vs July 2024. This reflects peak boycott sentiment, with Korean influencer campaigns actively discouraging Japan travel throughout summer 2025.
Taiwan placed #3 at 336K (-15.1% YoY) — a meaningful decline reflecting Taiwan's demand normalization after post-COVID highs.
Hong Kong at 100K and Australia at 125K held relatively stable, with Western markets providing ballast against the Asian market declines.
Revenue Management Implications
The -6.6% YoY decline in summer, Tokyo's traditionally strong period, raises yield management priorities. With Korean volume down -36.8%, hotels with historical exposure to Korean package tours face occupancy pressure. Chinese demand at 1.02M provides strong volume support for the summer weeks — maintaining Ctrip/Fliggy visibility and competitive CNY pricing is essential. Rate strategies should shift from pan-Asian yield to selective premium pricing for Western and Chinese FIT guests.
Source Market Snapshot — July 2025
| Market | Stays | YoY |
|---|---|---|
| China | 1.02M | -5.5% |
| USA | 661K | +10.6% |
| Taiwan | 336K | -15.1% |
| South Korea | 227K | -36.8% |
| Australia | 125K | -7.8% |
| Hong Kong | 100K | -54.9% |
| UK | 96K | +7.4% |
| Canada | 88K | +7.3% |
FAQ
Q: How many foreign visitors stayed overnight in Tokyo in July 2025?
A: Tokyo prefecture recorded 3.91M foreign overnight stays in July 2025, a -6.6% change from July 2024.
Q: Which country sent the most tourists to Tokyo in July 2025?
A: China led with 1.02M overnight stays (26.2% of total), followed by USA (661K) and Taiwan (336K).
Q: How does July 2025 compare to July 2024?
A: Total Tokyo foreign overnight stays declined -6.6% YoY, from 4.19M to 3.91M. The -6.6% YoY decline is predominantly driven by South Korea's -36.8% collapse due to boycott sentiment, partially offset by China's strong summer showing.