Tokyo Jan 2025: 4.06M Foreign Overnight Stays — China Leads, USA #2
Tokyo recorded 4.06M foreign overnight stays in January 2025 (+27.7% YoY). China led with 967K stays, followed by USA (456K) and South Korea (438K).
· HotelInsight Research · Market Intelligence
Tags: Tokyo, Japan, Overnight Stays, JNTO, Tourism
- Tokyo recorded 4.06M foreign overnight stays in January 2025, +27.7% year-on-year — reflecting continued momentum across global source markets.
- South Korea ranked #2 (438K, 10.8% share) and Taiwan #3 (381K), reflecting the Asian market dominance typical of the Lunar New Year period.
- USA, Australia, and Indonesia all posted strong YoY growth — India and Southeast Asian markets gained ground as long-haul demand began normalising post-COVID.
- Western long-haul markets — USA, UK, Australia, Canada — were key drivers of broad-based growth as the weak JPY sustained Japan's price competitiveness.
Tokyo Foreign Overnight Stays: January 2025
Tokyo prefecture recorded 4.06M foreign overnight stays in January 2025, a +27.7% year-on-year increase from 3.18M in January 2024. The +27.7% YoY total growth reflects both underlying demand recovery and the significant travel appetite among Asian source markets boosted by Lunar New Year timing.
China Leads with 967K Stays as Lunar New Year Drives Asian Demand
January 2025 was defined by the Lunar New Year effect. Chinese New Year fell on January 29, 2025 — meaning the final days of January captured the beginning of the holiday migration. China at 967K overnight stays (23.8% share, +98.8% YoY) dominated the Tokyo hotel demand picture, with South Korea and Taiwan rounding out the top 3. Together, these three markets accounted for 44% of all Tokyo foreign overnight stays.
The +27.7% YoY surge in total stays reflects the ongoing recovery trajectory from 2024 and the weak JPY continuing to make Japan highly affordable for all source markets. USA ranked #2 in absolute stays (456K), reflecting continued interest from American travelers even in the traditionally quieter January period.
Revenue Management Implications
January's demand profile is Asian-market-heavy, driven by LNY proximity. Hotels should price the LNY window (final days of January) aggressively, as Chinese, Korean, and Taiwanese visitors are concentrated and price-inelastic during the holiday period. The USA's strong January presence (456K, 11.2% share) creates a dual-segment opportunity: Western FIT guests booking at full rate alongside LNY group business.
Source Market Snapshot — January 2025
| Market | Stays | YoY |
|---|---|---|
| China | 967K | +98.8% |
| USA | 456K | +33.5% |
| South Korea | 438K | -3.9% |
| Taiwan | 381K | +11.2% |
| Australia | 330K | +20.0% |
| Hong Kong | 165K | +6.8% |
| Indonesia | 122K | +22.4% |
| Thailand | 115K | +43.2% |
FAQ
Q: How many foreign visitors stayed overnight in Tokyo in January 2025?
A: Tokyo prefecture recorded 4.06M foreign overnight stays in January 2025, a +27.7% change from January 2024.
Q: Which country sent the most tourists to Tokyo in January 2025?
A: China led with 967K overnight stays (23.8% of total), followed by USA (456K) and South Korea (438K).
Q: How does January 2025 compare to January 2024?
A: Total Tokyo foreign overnight stays increased +27.7% YoY, from 3.18M to 4.06M. The +27.7% YoY total growth reflects both underlying demand recovery and the significant travel appetite among Asian source markets boosted by Lunar New Year timing.