Tokyo Apr 2025: 4.92M Foreign Overnight Stays — USA Leads, China #2
Tokyo recorded 4.92M foreign overnight stays in April 2025 (+15.4% YoY). USA led with 873K stays, followed by China (666K) and Australia (306K).
· HotelInsight Research · Market Intelligence
Tags: Tokyo, Japan, Overnight Stays, JNTO, Tourism
- Tokyo recorded 4.92M foreign overnight stays in April 2025, +15.4% year-on-year — reflecting continued momentum across global source markets.
- Australia surged to #4 with 306K stays (+29.6% YoY) — its highest April contribution on record, driven by school holiday alignment and the weak JPY making Japan exceptionally affordable from Australian cities.
- China ranked #3 with 666K stays (+13.3% YoY) — its boycott-driven decline is evident against a backdrop of broad market growth.
- Western long-haul markets — USA, UK, Australia, Canada — were key drivers of broad-based growth as the weak JPY sustained Japan's price competitiveness.
Tokyo Foreign Overnight Stays: April 2025
Tokyo prefecture recorded 4.92M foreign overnight stays in April 2025, a +15.4% year-on-year increase from 4.27M in April 2024. April's record 4.92M stays reflect Golden Week demand coinciding with spring school holidays across multiple source markets.
Record 4.92M Stays in Golden Week — USA Leads, Australia Hits Season High
April 2025 was Tokyo's highest overnight stay month of 2025 with 4.92M foreign overnight stays, a +15.4% increase from 4.27M in April 2024. The convergence of cherry blossom late-season, Golden Week (April 29 – May 5), and spring school holidays across source markets created a perfect demand storm.
USA led with 873K stays (17.7% share, +31.8% YoY), marking USA's second consecutive month atop the Tokyo rankings. American travelers' concentration in April reflects both sakura demand carryover and Golden Week's international visibility.
Australia's 306K stays were exceptional — nearly matching China's 666K — driven by the Australian school Easter holiday break coinciding with Japan's peak spring season. The AUD/JPY rate made Tokyo a significantly more affordable destination vs historical norms.
Thailand ranked #8 with 167K stays (+15.1% YoY) — a notably high figure reflecting Southeast Asian holiday demand during the Thai Songkran festival period.
The "Others" catch-all contributed 727K stays, suggesting the market broadened beyond traditional source countries.
Revenue Management Implications
April is Tokyo's revenue peak. Hotels should execute aggressive ADR strategies with minimum-stay restrictions across the Golden Week period (April 28 – May 6). Western and Australian markets are price-inelastic during this window. The China softness (+13.3% YoY) means mainland group business should not be relied upon for Golden Week rate floors.
Source Market Snapshot — April 2025
| Market | Stays | YoY |
|---|---|---|
| USA | 873K | +31.8% |
| China | 666K | +13.3% |
| Australia | 306K | +29.6% |
| Taiwan | 280K | +1.0% |
| South Korea | 254K | -14.8% |
| UK | 191K | +23.6% |
| Thailand | 167K | +15.1% |
| Hong Kong | 153K | +3.7% |
FAQ
Q: How many foreign visitors stayed overnight in Tokyo in April 2025?
A: Tokyo prefecture recorded 4.92M foreign overnight stays in April 2025, a +15.4% change from April 2024.
Q: Which country sent the most tourists to Tokyo in April 2025?
A: USA led with 873K overnight stays (17.7% of total), followed by China (666K) and Australia (306K).
Q: How does April 2025 compare to April 2024?
A: Total Tokyo foreign overnight stays increased +15.4% YoY, from 4.27M to 4.92M. April's record 4.92M stays reflect Golden Week demand coinciding with spring school holidays across multiple source markets.