Singapore Sep 2025: 1.45M Visitor Arrivals, -1.4% YoY

• Singapore received 1.45M international visitor arrivals in Sep 2025, -1.4% year-on-year.
• China was the top source market with 246K arrivals (-4.0% YoY).
• Indonesia and Malaysia ranked 2nd and 3rd with 229K and 145K arrivals respectively.
• Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
• Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.

Singapore recorded 1.45M international visitor arrivals in Sep 2025, -1.4% year-on-year, according to data from the Singapore Tourism Board. China led all source markets with 246K arrivals, followed by Indonesia at 229K and Malaysia at 145K.

Sep 2025 Source Market Breakdown

1. China: 246K visitors (-4.0% YoY)
2. Indonesia: 229K visitors (-4.3% YoY)
3. Malaysia: 145K visitors (+8.2% YoY)
4. India: 113K visitors (+12.8% YoY)
5. Australia: 112K visitors (-4.5% YoY)
6. Japan: 63K visitors (+1.9% YoY)
7. Philippines: 58K visitors (-7.4% YoY)
8. USA: 47K visitors (-6.6% YoY)

Monthly Visitor Trend

Revenue Strategy Insights

• ASEAN segment: China and Indonesia visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
• Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
• India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking

Data sourced from the Singapore Tourism Board (STB).