Singapore Sep 2024: 1.47M Visitor Arrivals
Singapore recorded 1.47M international visitor arrivals in Sep 2024. China led with 256K arrivals. Full breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Singapore, Visitor Arrivals, STB, Sep 2024
- Singapore received 1.47M international visitor arrivals in Sep 2024.
- China was the top source market with 256K arrivals.
- Indonesia and Malaysia ranked 2nd and 3rd with 239K and 134K arrivals respectively.
- Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
- Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.
Singapore recorded 1.47M international visitor arrivals in Sep 2024, according to data from the Singapore Tourism Board. China led all source markets with 256K arrivals, followed by Indonesia at 239K and Malaysia at 134K.
Sep 2024 Source Market Breakdown
- China: 256K visitors
- Indonesia: 239K visitors
- Malaysia: 134K visitors
- Australia: 118K visitors
- India: 100K visitors
- Philippines: 63K visitors
- Japan: 62K visitors
- USA: 51K visitors
Monthly Visitor Trend
Trend data will expand as more historical months are published.
Revenue Strategy Insights
- ASEAN segment: China and Indonesia visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
- Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
- India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking
Data sourced from the Singapore Tourism Board (STB).