Singapore Oct 2024: 1.53M Visitor Arrivals
Singapore recorded 1.53M international visitor arrivals in Oct 2024. China led with 277K arrivals. Full breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Singapore, Visitor Arrivals, STB, Oct 2024
- Singapore received 1.53M international visitor arrivals in Oct 2024.
- China was the top source market with 277K arrivals.
- Indonesia and Malaysia ranked 2nd and 3rd with 250K and 123K arrivals respectively.
- Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
- Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.
Singapore recorded 1.53M international visitor arrivals in Oct 2024, according to data from the Singapore Tourism Board. China led all source markets with 277K arrivals, followed by Indonesia at 250K and Malaysia at 123K.
Oct 2024 Source Market Breakdown
- China: 277K visitors
- Indonesia: 250K visitors
- Malaysia: 123K visitors
- India: 117K visitors
- Australia: 108K visitors
- Philippines: 69K visitors
- Japan: 59K visitors
- USA: 55K visitors
Monthly Visitor Trend
Trend data will expand as more historical months are published.
Revenue Strategy Insights
- ASEAN segment: China and Indonesia visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
- Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
- India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking
Data sourced from the Singapore Tourism Board (STB).