Singapore Nov 2025: 1.53M Visitor Arrivals, +5.4% YoY

• Singapore received 1.53M international visitor arrivals in Nov 2025, +5.4% year-on-year.
• Indonesia was the top source market with 249K arrivals (-5.6% YoY).
• China and Malaysia ranked 2nd and 3rd with 247K and 142K arrivals respectively.
• Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
• Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.

Singapore recorded 1.53M international visitor arrivals in Nov 2025, +5.4% year-on-year, according to data from the Singapore Tourism Board. Indonesia led all source markets with 249K arrivals, followed by China at 247K and Malaysia at 142K.

Nov 2025 Source Market Breakdown

1. Indonesia: 249K visitors (-5.6% YoY)
2. China: 247K visitors (+15.6% YoY)
3. Malaysia: 142K visitors (+17.4% YoY)
4. Australia: 115K visitors (+17.2% YoY)
5. India: 100K visitors (-9.8% YoY)
6. USA: 75K visitors (+5.8% YoY)
7. Philippines: 70K visitors (-8.3% YoY)
8. Japan: 60K visitors (+20.3% YoY)

Monthly Visitor Trend

Revenue Strategy Insights

• ASEAN segment: Indonesia and China visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
• Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
• India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking

Data sourced from the Singapore Tourism Board (STB).