Singapore Nov 2024: 1.46M Visitor Arrivals
Singapore recorded 1.46M international visitor arrivals in Nov 2024. Indonesia led with 264K arrivals. Full breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Singapore, Visitor Arrivals, STB, Nov 2024
- Singapore received 1.46M international visitor arrivals in Nov 2024.
- Indonesia was the top source market with 264K arrivals.
- China and Malaysia ranked 2nd and 3rd with 214K and 121K arrivals respectively.
- Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
- Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.
Singapore recorded 1.46M international visitor arrivals in Nov 2024, according to data from the Singapore Tourism Board. Indonesia led all source markets with 264K arrivals, followed by China at 214K and Malaysia at 121K.
Nov 2024 Source Market Breakdown
- Indonesia: 264K visitors
- China: 214K visitors
- Malaysia: 121K visitors
- India: 110K visitors
- Australia: 98K visitors
- Philippines: 76K visitors
- USA: 71K visitors
- United Kingdom: 54K visitors
Monthly Visitor Trend
Trend data will expand as more historical months are published.
Revenue Strategy Insights
- ASEAN segment: Indonesia and China visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
- Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
- India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking
Data sourced from the Singapore Tourism Board (STB).