Singapore May 2025: 1.61M Visitor Arrivals
Singapore recorded 1.61M international visitor arrivals in May 2025. China led with 283K arrivals. Full breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Singapore, Visitor Arrivals, STB, May 2025
- Singapore received 1.61M international visitor arrivals in May 2025.
- China was the top source market with 283K arrivals.
- Indonesia and India ranked 2nd and 3rd with 262K and 189K arrivals respectively.
- Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
- Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.
Singapore recorded 1.61M international visitor arrivals in May 2025, according to data from the Singapore Tourism Board. China led all source markets with 283K arrivals, followed by Indonesia at 262K and India at 189K.
May 2025 Source Market Breakdown
- China: 283K visitors
- Indonesia: 262K visitors
- India: 189K visitors
- Malaysia: 134K visitors
- Australia: 94K visitors
- Philippines: 87K visitors
- USA: 51K visitors
- Japan: 45K visitors
Monthly Visitor Trend
Revenue Strategy Insights
- ASEAN segment: China and Indonesia visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
- Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
- India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking
Data sourced from the Singapore Tourism Board (STB).