Singapore Mar 2025: 1.54M Visitor Arrivals

• Singapore received 1.54M international visitor arrivals in Mar 2025.
• Indonesia was the top source market with 263K arrivals.
• China and Malaysia ranked 2nd and 3rd with 230K and 129K arrivals respectively.
• Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
• Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.

Singapore recorded 1.54M international visitor arrivals in Mar 2025, according to data from the Singapore Tourism Board. Indonesia led all source markets with 263K arrivals, followed by China at 230K and Malaysia at 129K.

Mar 2025 Source Market Breakdown

1. Indonesia: 263K visitors
2. China: 230K visitors
3. Malaysia: 129K visitors
4. India: 118K visitors
5. Australia: 90K visitors
6. USA: 83K visitors
7. United Kingdom: 74K visitors
8. Japan: 71K visitors

Monthly Visitor Trend

Revenue Strategy Insights

• ASEAN segment: Indonesia and China visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
• Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
• India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking

Data sourced from the Singapore Tourism Board (STB).