Singapore Jul 2025: 1.96M Visitor Arrivals

• Singapore received 1.96M international visitor arrivals in Jul 2025.
• China was the top source market with 486K arrivals.
• Indonesia and Australia ranked 2nd and 3rd with 302K and 130K arrivals respectively.
• Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
• Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.

Singapore recorded 1.96M international visitor arrivals in Jul 2025, according to data from the Singapore Tourism Board. China led all source markets with 486K arrivals, followed by Indonesia at 302K and Australia at 130K.

Jul 2025 Source Market Breakdown

1. China: 486K visitors
2. Indonesia: 302K visitors
3. Australia: 130K visitors
4. Malaysia: 111K visitors
5. India: 101K visitors
6. USA: 73K visitors
7. Philippines: 71K visitors
8. South Korea: 67K visitors

Monthly Visitor Trend

Revenue Strategy Insights

• ASEAN segment: China and Indonesia visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
• Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
• India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking

Data sourced from the Singapore Tourism Board (STB).