Singapore Jan 2025: 1.95M Visitor Arrivals
Singapore recorded 1.95M international visitor arrivals in Jan 2025. China led with 441K arrivals. Full breakdown and hotel revenue strategy.
· HotelInsight Research · Market Intelligence
Tags: Singapore, Visitor Arrivals, STB, Jan 2025
- Singapore received 1.95M international visitor arrivals in Jan 2025.
- China was the top source market with 441K arrivals.
- Indonesia and Australia ranked 2nd and 3rd with 344K and 155K arrivals respectively.
- Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
- Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.
Singapore recorded 1.95M international visitor arrivals in Jan 2025, according to data from the Singapore Tourism Board. China led all source markets with 441K arrivals, followed by Indonesia at 344K and Australia at 155K.
Jan 2025 Source Market Breakdown
- China: 441K visitors
- Indonesia: 344K visitors
- Australia: 155K visitors
- Malaysia: 131K visitors
- India: 101K visitors
- South Korea: 98K visitors
- USA: 82K visitors
- United Kingdom: 63K visitors
Monthly Visitor Trend
Revenue Strategy Insights
- ASEAN segment: China and Indonesia visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
- Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
- India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking
Data sourced from the Singapore Tourism Board (STB).