Singapore Dec 2025: 1.68M Visitor Arrivals, -1.1% YoY

• Singapore received 1.68M international visitor arrivals in Dec 2025, -1.1% year-on-year.
• Indonesia was the top source market with 350K arrivals (-7.4% YoY).
• China and Malaysia ranked 2nd and 3rd with 219K and 151K arrivals respectively.
• Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
• Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.

Singapore recorded 1.68M international visitor arrivals in Dec 2025, -1.1% year-on-year, according to data from the Singapore Tourism Board. Indonesia led all source markets with 350K arrivals, followed by China at 219K and Malaysia at 151K.

Dec 2025 Source Market Breakdown

1. Indonesia: 350K visitors (-7.4% YoY)
2. China: 219K visitors (-10.4% YoY)
3. Malaysia: 151K visitors (+13.2% YoY)
4. Australia: 138K visitors (+5.4% YoY)
5. India: 115K visitors (-6.8% YoY)
6. USA: 84K visitors (+17.8% YoY)
7. Philippines: 78K visitors (-8.5% YoY)
8. United Kingdom: 51K visitors (+4.3% YoY)

Monthly Visitor Trend

Revenue Strategy Insights

• ASEAN segment: Indonesia and China visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
• Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
• India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking

Data sourced from the Singapore Tourism Board (STB).