Singapore Dec 2024: 1.70M Visitor Arrivals

• Singapore received 1.70M international visitor arrivals in Dec 2024.
• Indonesia was the top source market with 377K arrivals.
• China and Malaysia ranked 2nd and 3rd with 244K and 133K arrivals respectively.
• Southeast Asian markets dominate Singapore's inbound mix, reflecting ASEAN leisure travel and regional business connectivity.
• Hotels should leverage Singapore's dual positioning as a regional hub and global business destination to capture premium long-haul segments alongside high-frequency regional FIT travellers.

Singapore recorded 1.70M international visitor arrivals in Dec 2024, according to data from the Singapore Tourism Board. Indonesia led all source markets with 377K arrivals, followed by China at 244K and Malaysia at 133K.

Dec 2024 Source Market Breakdown

1. Indonesia: 377K visitors
2. China: 244K visitors
3. Malaysia: 133K visitors
4. Australia: 131K visitors
5. India: 123K visitors
6. Philippines: 85K visitors
7. USA: 72K visitors
8. South Korea: 50K visitors

Monthly Visitor Trend

Revenue Strategy Insights

• ASEAN segment: Indonesia and China visitors travel frequently with short booking windows — flash promotions, flexible cancellation, and OTA visibility on Agoda and Booking.com are key levers
• Long-haul premium: Australian, US, and European guests drive higher room-night value and ancillary spend; direct channel incentives and MICE packages extend length of stay
• India growth: India is Singapore's fastest-growing long-haul source market — dedicated packages for Indian wedding groups and corporate incentive travel deliver outsized revenue per booking

Data sourced from the Singapore Tourism Board (STB).