Hong Kong Sep 2025: 3.29M Visitors, Mainland Share at 74.7%

• Hong Kong recorded 3.29M visitor arrivals in Sep 2025, +7.5% year-on-year.
• Chinese Mainland accounts for 74.7% of all arrivals (2.46M), +7.1% versus the prior year.
• Non-mainland visitors totalled 834K, led by Taiwan (129K), Philippines (88K), and Macao SAR (73K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 74.7%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 3.29M visitor arrivals in Sep 2025, +7.5% year-on-year, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 74.7%, while the non-mainland international segment contributed 834K arrivals.

Sep 2025 Source Market Breakdown

Chinese Mainland led with 2.46M arrivals (74.7% share), +7.1% year-on-year. Among non-mainland markets, Taiwan was the largest at 129K, followed by Philippines at 88K and Macao SAR at 73K.

Non-Mainland International Mix

• Taiwan: 129K arrivals (+30.0% YoY)
• Philippines: 88K arrivals (+10.0% YoY)
• Macao SAR: 73K arrivals (-10.6% YoY)
• Japan: 66K arrivals (+21.9% YoY)
• USA: 59K arrivals (+8.1% YoY)
• South Korea: 50K arrivals (-23.2% YoY)

Monthly Visitor Trend

Revenue Strategy for Hong Kong Hotels

With 74.7% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (59K) and Australia (37K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).