Hong Kong Sep 2024: 3.06M Visitors, Mainland Share at 75.0%

• Hong Kong recorded 3.06M visitor arrivals in Sep 2024.
• Chinese Mainland accounts for 75.0% of all arrivals (2.30M).
• Non-mainland visitors totalled 766K, led by Taiwan (99K), Macao SAR (82K), and Philippines (80K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 75.0%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 3.06M visitor arrivals in Sep 2024, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 75.0%, while the non-mainland international segment contributed 766K arrivals.

Sep 2024 Source Market Breakdown

Chinese Mainland led with 2.30M arrivals (75.0% share). Among non-mainland markets, Taiwan was the largest at 99K, followed by Macao SAR at 82K and Philippines at 80K.

Non-Mainland International Mix

• Taiwan: 99K arrivals
• Macao SAR: 82K arrivals
• Philippines: 80K arrivals
• South Korea: 65K arrivals
• USA: 54K arrivals
• Japan: 54K arrivals

Monthly Visitor Trend

Trend data will expand as more historical months are published.

Revenue Strategy for Hong Kong Hotels

With 75.0% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (54K) and Australia (36K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).