Hong Kong Oct 2024: 4.09M Visitors, Mainland Share at 76.7%

• Hong Kong recorded 4.09M visitor arrivals in Oct 2024.
• Chinese Mainland accounts for 76.7% of all arrivals (3.14M).
• Non-mainland visitors totalled 952K, led by Taiwan (108K), Philippines (100K), and Macao SAR (89K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 76.7%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 4.09M visitor arrivals in Oct 2024, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 76.7%, while the non-mainland international segment contributed 952K arrivals.

Oct 2024 Source Market Breakdown

Chinese Mainland led with 3.14M arrivals (76.7% share). Among non-mainland markets, Taiwan was the largest at 108K, followed by Philippines at 100K and Macao SAR at 89K.

Non-Mainland International Mix

• Taiwan: 108K arrivals
• Philippines: 100K arrivals
• Macao SAR: 89K arrivals
• USA: 79K arrivals
• South Korea: 79K arrivals
• Thailand: 48K arrivals

Monthly Visitor Trend

Trend data will expand as more historical months are published.

Revenue Strategy for Hong Kong Hotels

With 76.7% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (79K) and Australia (40K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).