Hong Kong Nov 2025: 4.19M Visitors, Mainland Share at 72.6%

• Hong Kong recorded 4.19M visitor arrivals in Nov 2025, +17.4% year-on-year.
• Chinese Mainland accounts for 72.6% of all arrivals (3.04M), +18.9% versus the prior year.
• Non-mainland visitors totalled 1.15M, led by Taiwan (127K), Philippines (126K), and USA (106K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 72.6%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 4.19M visitor arrivals in Nov 2025, +17.4% year-on-year, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 72.6%, while the non-mainland international segment contributed 1.15M arrivals.

Nov 2025 Source Market Breakdown

Chinese Mainland led with 3.04M arrivals (72.6% share), +18.9% year-on-year. Among non-mainland markets, Taiwan was the largest at 127K, followed by Philippines at 126K and USA at 106K.

Non-Mainland International Mix

• Taiwan: 127K arrivals (+24.3% YoY)
• Philippines: 126K arrivals (-1.5% YoY)
• USA: 106K arrivals (+14.4% YoY)
• South Korea: 96K arrivals (+13.1% YoY)
• Macao SAR: 92K arrivals (+5.2% YoY)
• Japan: 75K arrivals (+38.5% YoY)

Monthly Visitor Trend

Revenue Strategy for Hong Kong Hotels

With 72.6% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (106K) and Australia (44K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).