Hong Kong Nov 2024: 3.57M Visitors, Mainland Share at 71.7%

• Hong Kong recorded 3.57M visitor arrivals in Nov 2024.
• Chinese Mainland accounts for 71.7% of all arrivals (2.56M).
• Non-mainland visitors totalled 1.01M, led by Philippines (128K), Taiwan (102K), and USA (93K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 71.7%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 3.57M visitor arrivals in Nov 2024, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 71.7%, while the non-mainland international segment contributed 1.01M arrivals.

Nov 2024 Source Market Breakdown

Chinese Mainland led with 2.56M arrivals (71.7% share). Among non-mainland markets, Philippines was the largest at 128K, followed by Taiwan at 102K and USA at 93K.

Non-Mainland International Mix

• Philippines: 128K arrivals
• Taiwan: 102K arrivals
• USA: 93K arrivals
• Macao SAR: 88K arrivals
• South Korea: 85K arrivals
• Singapore: 57K arrivals

Monthly Visitor Trend

Revenue Strategy for Hong Kong Hotels

With 71.7% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (93K) and Australia (38K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).