Hong Kong Jun 2025: 3.48M Visitors, Mainland Share at 75.0%

Hong Kong recorded 3.48M visitor arrivals in Jun 2025. Chinese Mainland at 75.0% share. Market analysis and revenue strategy for Hong Kong hotels.

· HotelInsight Research · Market Intelligence

Tags: Hong Kong, Visitor Arrivals, HKTB, Jun 2025

  • Hong Kong recorded 3.48M visitor arrivals in Jun 2025.
  • Chinese Mainland accounts for 75.0% of all arrivals (2.61M).
  • Non-mainland visitors totalled 870K, led by Taiwan (125K), Philippines (123K), and USA (96K).
  • Hong Kong's visitor profile is heavily mainland-concentrated at 75.0%, creating both a stable base and a single-source dependency risk.
  • Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 3.48M visitor arrivals in Jun 2025, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 75.0%, while the non-mainland international segment contributed 870K arrivals.

Jun 2025 Source Market Breakdown

Chinese Mainland led with 2.61M arrivals (75.0% share). Among non-mainland markets, Taiwan was the largest at 125K, followed by Philippines at 123K and USA at 96K.

Top Visitor Markets — Hong Kong, Jun 2025 — Source: Hong Kong Tourism Board (HKTB)

Non-Mainland International Mix

  • Taiwan: 125K arrivals
  • Philippines: 123K arrivals
  • USA: 96K arrivals
  • Macao SAR: 85K arrivals
  • South Korea: 52K arrivals
  • Japan: 43K arrivals

Monthly Visitor Trend

Monthly International Visitors — Hong Kong — Aug 24 – Jun 25 | Source: HKTB

Revenue Strategy for Hong Kong Hotels

With 75.0% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

  • Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
  • International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
  • Long-haul diversification: USA (96K) and Australia (27K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).

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