Hong Kong Jan 2025: 4.74M Visitors, Mainland Share at 78.6%

• Hong Kong recorded 4.74M visitor arrivals in Jan 2025.
• Chinese Mainland accounts for 78.6% of all arrivals (3.73M).
• Non-mainland visitors totalled 1.02M, led by Taiwan (139K), South Korea (127K), and Philippines (114K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 78.6%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 4.74M visitor arrivals in Jan 2025, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 78.6%, while the non-mainland international segment contributed 1.02M arrivals.

Jan 2025 Source Market Breakdown

Chinese Mainland led with 3.73M arrivals (78.6% share). Among non-mainland markets, Taiwan was the largest at 139K, followed by South Korea at 127K and Philippines at 114K.

Non-Mainland International Mix

• Taiwan: 139K arrivals
• South Korea: 127K arrivals
• Philippines: 114K arrivals
• Macao SAR: 98K arrivals
• USA: 76K arrivals
• Australia: 54K arrivals

Monthly Visitor Trend

Revenue Strategy for Hong Kong Hotels

With 78.6% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (76K) and Australia (54K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).