Hong Kong Feb 2025: 3.67M Visitors, Mainland Share at 75.5%

• Hong Kong recorded 3.67M visitor arrivals in Feb 2025.
• Chinese Mainland accounts for 75.5% of all arrivals (2.77M).
• Non-mainland visitors totalled 898K, led by South Korea (122K), Taiwan (119K), and Philippines (97K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 75.5%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 3.67M visitor arrivals in Feb 2025, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 75.5%, while the non-mainland international segment contributed 898K arrivals.

Feb 2025 Source Market Breakdown

Chinese Mainland led with 2.77M arrivals (75.5% share). Among non-mainland markets, South Korea was the largest at 122K, followed by Taiwan at 119K and Philippines at 97K.

Non-Mainland International Mix

• South Korea: 122K arrivals
• Taiwan: 119K arrivals
• Philippines: 97K arrivals
• Macao SAR: 90K arrivals
• USA: 67K arrivals
• Japan: 66K arrivals

Monthly Visitor Trend

Revenue Strategy for Hong Kong Hotels

With 75.5% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (67K) and Australia (28K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).