Hong Kong Dec 2024: 4.26M Visitors, Mainland Share at 72.9%

• Hong Kong recorded 4.26M visitor arrivals in Dec 2024.
• Chinese Mainland accounts for 72.9% of all arrivals (3.10M).
• Non-mainland visitors totalled 1.15M, led by Philippines (147K), Macao SAR (129K), and Taiwan (113K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 72.9%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 4.26M visitor arrivals in Dec 2024, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 72.9%, while the non-mainland international segment contributed 1.15M arrivals.

Dec 2024 Source Market Breakdown

Chinese Mainland led with 3.10M arrivals (72.9% share). Among non-mainland markets, Philippines was the largest at 147K, followed by Macao SAR at 129K and Taiwan at 113K.

Non-Mainland International Mix

• Philippines: 147K arrivals
• Macao SAR: 129K arrivals
• Taiwan: 113K arrivals
• South Korea: 97K arrivals
• USA: 88K arrivals
• Singapore: 75K arrivals

Monthly Visitor Trend

Revenue Strategy for Hong Kong Hotels

With 72.9% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (88K) and Australia (52K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).