Hong Kong Aug 2024: 4.45M Visitors, Mainland Share at 82.2%

• Hong Kong recorded 4.45M visitor arrivals in Aug 2024.
• Chinese Mainland accounts for 82.2% of all arrivals (3.66M).
• Non-mainland visitors totalled 794K, led by Macao SAR (132K), Taiwan (110K), and Philippines (85K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 82.2%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 4.45M visitor arrivals in Aug 2024, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 82.2%, while the non-mainland international segment contributed 794K arrivals.

Aug 2024 Source Market Breakdown

Chinese Mainland led with 3.66M arrivals (82.2% share). Among non-mainland markets, Macao SAR was the largest at 132K, followed by Taiwan at 110K and Philippines at 85K.

Non-Mainland International Mix

• Macao SAR: 132K arrivals
• Taiwan: 110K arrivals
• Philippines: 85K arrivals
• USA: 63K arrivals
• South Korea: 60K arrivals
• Japan: 50K arrivals

Monthly Visitor Trend

Trend data will expand as more historical months are published.

Revenue Strategy for Hong Kong Hotels

With 82.2% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (63K) and Australia (19K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).