Hong Kong Apr 2025: 3.85M Visitors, Mainland Share at 73.1%

• Hong Kong recorded 3.85M visitor arrivals in Apr 2025.
• Chinese Mainland accounts for 73.1% of all arrivals (2.81M).
• Non-mainland visitors totalled 1.03M, led by Taiwan (124K), Philippines (113K), and Macao SAR (93K).
• Hong Kong's visitor profile is heavily mainland-concentrated at 73.1%, creating both a stable base and a single-source dependency risk.
• Hotels targeting international leisure and business segments should focus on Southeast Asian FIT travellers and USA/Australia long-haul guests, who deliver higher RevPAR per stay.

Hong Kong recorded 3.85M visitor arrivals in Apr 2025, according to data from the Hong Kong Tourism Board. Chinese Mainland visitors continued to dominate the inbound mix at 73.1%, while the non-mainland international segment contributed 1.03M arrivals.

Apr 2025 Source Market Breakdown

Chinese Mainland led with 2.81M arrivals (73.1% share). Among non-mainland markets, Taiwan was the largest at 124K, followed by Philippines at 113K and Macao SAR at 93K.

Non-Mainland International Mix

• Taiwan: 124K arrivals
• Philippines: 113K arrivals
• Macao SAR: 93K arrivals
• USA: 84K arrivals
• South Korea: 62K arrivals
• Thailand: 55K arrivals

Monthly Visitor Trend

Revenue Strategy for Hong Kong Hotels

With 73.1% of arrivals from Chinese Mainland, rate-setting requires close attention to OTA pricing parity on platforms like Ctrip, Meituan, and Fliggy.

• Mainland-focused properties: Monitor China outbound travel sentiment and competitive rate dynamics — mainland demand is price-sensitive in mid-market but aspirational in the luxury tier
• International-mix properties: Southeast Asian FIT travellers (Philippines, Singapore, Thailand) are the most accessible growth segment — they book via global OTAs and respond well to experience packages
• Long-haul diversification: USA (84K) and Australia (46K) represent high-ADR segments — direct booking incentives and corporate rate agreements deliver outsized RevPAR from these markets

Data sourced from the Hong Kong Tourism Board (HKTB).